Studio 777 A multidisciplinary design studio, where brand strategy, identity, graphic, product & spacial design meet.
‘Design must communicate, subject matter is important, it is about wanting to delight the senses, embrace & celebrate the wit & humor of everyday life, whilst also feeding the soul & intellect’. Elanor van der Zwet.
Established in 2003, Auckland, New Zealand (Currently based in The Netherlands, 2009). Elanor van der Zwet, Creative Director of Studio 777 produces her own projects & projects for clients.
Our background focus & work experience has predominantly been about building strong brands; - Intertwining unique methodologies from specific tailored strategy workshops to concept design & implementation including copy writing + project management in both 2D (typo)graphic & 3D design. More recently spatially interpreted a brand’s methodology & incorporate limited & mass-produced collections.
Our design work brings a certain freshness & simplicity yet the essence is in the associative power imbued with richness in content & context.
Studio 777 is passionate about facilitating a creative design studio that delivers & fulfills the client’s brief + collaborate (with collegues, clients, suppliers, contractors & manufacturers). Doing new and challenging things, its a journey of working towards integration of content, form, function & uniting people with the extraordinary experience of brand, product & environment. Studio 777 loves working on residential architectural projects. Working closely on a more intimate level without the commercial force of success, but reflecting personal fulfillment of identity.
Original // Innovative // Individual // Simple // Functional // Perfection in every detail // Enduring Quality // Exclusive Quality // Integrity // Emotionally captivating // Imaginative // Magical or Nostalgic // with Personal Touch // Environmentally aware // Expressing cultural identity, history, dreams and context with creative but down to earth story telling. 777 values.
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